Author,Title,Journal,ISSN,Publisher,Date,Volume,Number,Page,URL,URL(DOI) MAKINO Keiko and TAKAGI Osamu and HAYASHI Hideo,Effects of whether consumer's having some purchase plans or not and a condition of POP advertising presentation on in-store consumer behaviors : A field experiment using image type POP and price type POP,Japanese Journal of Social Psychology,09161503,The Japanese Society of Social Psychology,1994,10,1,11-23,https://cir.nii.ac.jp/crid/1390282679467617664,https://doi.org/10.14966/jssp.kj00003724618