Author,Title,Journal,ISSN,Publisher,Date,Volume,Number,Page,URL,URL(DOI)
Matsushita Koji,How sales promotion builds brand equity,Advances in Consumer Studies,1346-9851,Japan Association for Consumer Studies,2009,15,1_2,1_2_1-1_2_18,https://cir.nii.ac.jp/crid/1390282680294585344,https://doi.org/10.11194/acs.15.1_2_1