{"@context":{"@vocab":"https://cir.nii.ac.jp/schema/1.0/","rdfs":"http://www.w3.org/2000/01/rdf-schema#","dc":"http://purl.org/dc/elements/1.1/","dcterms":"http://purl.org/dc/terms/","foaf":"http://xmlns.com/foaf/0.1/","prism":"http://prismstandard.org/namespaces/basic/2.0/","cinii":"http://ci.nii.ac.jp/ns/1.0/","datacite":"https://schema.datacite.org/meta/kernel-4/","ndl":"http://ndl.go.jp/dcndl/terms/","jpcoar":"https://github.com/JPCOAR/schema/blob/master/2.0/"},"@id":"https://cir.nii.ac.jp/crid/1390282680479710336.json","@type":"Article","productIdentifier":[{"identifier":{"@type":"DOI","@value":"10.11295/marketingscience.240102"}},{"identifier":{"@type":"NDL_BIB_ID","@value":"027827695"}},{"identifier":{"@type":"URI","@value":"http://id.ndl.go.jp/bib/027827695"}},{"identifier":{"@type":"URI","@value":"https://ndlsearch.ndl.go.jp/books/R000000004-I027827695"}},{"identifier":{"@type":"NAID","@value":"130005437605"}}],"resourceType":"学術雑誌論文(journal article)","dc:title":[{"@language":"ja","@value":"統計的因果推論の新しいトレンド - 検定力分析とベイズ推論 -"},{"@language":"ja-Kana","@value":"トウケイテキ インガ スイロン ノ アタラシイ トレンド : ケンテイリョク ブンセキ ト ベイズ スイロン"}],"dc:language":"ja","description":[{"type":"abstract","notation":[{"@language":"ja","@value":"統計的仮説検定において，以下のような経験をした研究者も多いのではないだろうか？</p><p>（1） 統計的仮説検定が有意にならなかったので，p値が0.05より小さくなるまでサンプル数を増やした。（p-hacking）</p><p>（2） 有名な論文の内容を再検証しようとリプリケーション・スタディーを行ったのだが，結果を再現できない。</p><p>（3） ビッグデータを使って，男性と女性100万人のIQスコアから 2 群の差の検定を行った。</p><p>その結果，標本平均の差は0.1以下だったが t値が10で帰無仮説が却下された。標本サイズが大きすぎるようだ。</p><p>（4） 統計の初心者は，t値が大きければ大きいほど（あるいは p値が小さければ小さいほど） その効果自体が大きいと，標準化係数（効果量）との概念を混同しがちである。</p><p>\n統計的仮説検定に関する批判は70年代から議論されていたのだが（ Morrison and Henkel1970），この10年ほどの間に大きな変化が起きつつある。ひとつは検定力分析の重要性，もうひとつはベイズ推論である。これらはマーケティング・サイエンスの研究者にとっても，実験計画や分析において将来，重要になる可能性があるので紹介しておく。"}],"abstractLicenseFlag":"disallow"}],"creator":[{"@id":"https://cir.nii.ac.jp/crid/1420001326223682816","@type":"Researcher","personIdentifier":[{"@type":"KAKEN_RESEARCHERS","@value":"70302677"},{"@type":"NRID","@value":"1000070302677"},{"@type":"CINII_AUTHOR_ID","@value":"DA14214545"},{"@type":"URI","@value":"https://ci.nii.ac.jp/author/DA14214545#entity"},{"@type":"URI","@value":"https://viaf.org/viaf/NII%7CDA14214545"},{"@type":"NRID","@value":"9000346930960"},{"@type":"NRID","@value":"9000301718740"},{"@type":"NRID","@value":"9000283709561"},{"@type":"NRID","@value":"9000388535138"},{"@type":"NRID","@value":"9000298899124"},{"@type":"NRID","@value":"9000409327019"},{"@type":"NRID","@value":"9000412226791"},{"@type":"NRID","@value":"9000412320072"}],"foaf:name":[{"@language":"ja","@value":"阿部 誠"}]}],"publication":{"publicationIdentifier":[{"@type":"PISSN","@value":"21874220"},{"@type":"EISSN","@value":"21878315"},{"@type":"NDL_BIB_ID","@value":"000000416223"},{"@type":"ISSN","@value":"21874220"},{"@type":"LISSN","@value":"21874220"},{"@type":"NCID","@value":"AN00390434"}],"prism:publicationName":[{"@language":"en","@value":"Journal of Marketing Science"},{"@language":"ja","@value":"マーケティング・サイエンス"}],"dc:publisher":[{"@language":"en","@value":"Japan Institute of Marketing Science"},{"@language":"ja","@value":"日本マーケティング・サイエンス学会"}],"prism:publicationDate":"2016","prism:volume":"24","prism:number":"1","prism:startingPage":"1","prism:endingPage":"5"},"reviewed":"false","url":[{"@id":"http://id.ndl.go.jp/bib/027827695"},{"@id":"https://ndlsearch.ndl.go.jp/books/R000000004-I027827695"}],"availableAt":"2016","project":[{"@id":"https://cir.nii.ac.jp/crid/1040282257214877824","@type":"Project","projectIdentifier":[{"@type":"KAKEN","@value":"25245054"},{"@type":"JGN","@value":"JP25245054"},{"@type":"URI","@value":"https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-25245054/"}],"notation":[{"@language":"ja","@value":"大規模異種情報の統合によるCRMの理論構築と展開に関する組織的研究"},{"@language":"en","@value":"Organizational Study on The Theory and Development of CRM by Fusing Large-scale Heterogeneous Information"}]},{"@id":"https://cir.nii.ac.jp/crid/1040282257228648448","@type":"Project","projectIdentifier":[{"@type":"KAKEN","@value":"25380562"},{"@type":"JGN","@value":"JP25380562"},{"@type":"URI","@value":"https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-25380562/"}],"notation":[{"@language":"ja","@value":"長期的顧客価値の導出と企業の意思決定支援モデルの構築"},{"@language":"en","@value":"Derivation of customer lifetime value and building decision support model for a company"}]}],"dataSourceIdentifier":[{"@type":"JALC","@value":"oai:japanlinkcenter.org:2001887158"},{"@type":"NDL_SEARCH","@value":"oai:ndlsearch.ndl.go.jp:R000000004-I027827695"},{"@type":"CIA","@value":"130005437605"},{"@type":"KAKEN","@value":"PRODUCT-20796438"},{"@type":"KAKEN","@value":"PRODUCT-21247126"}]}