{"@context":{"@vocab":"https://cir.nii.ac.jp/schema/1.0/","rdfs":"http://www.w3.org/2000/01/rdf-schema#","dc":"http://purl.org/dc/elements/1.1/","dcterms":"http://purl.org/dc/terms/","foaf":"http://xmlns.com/foaf/0.1/","prism":"http://prismstandard.org/namespaces/basic/2.0/","cinii":"http://ci.nii.ac.jp/ns/1.0/","datacite":"https://schema.datacite.org/meta/kernel-4/","ndl":"http://ndl.go.jp/dcndl/terms/","jpcoar":"https://github.com/JPCOAR/schema/blob/master/2.0/"},"@id":"https://cir.nii.ac.jp/crid/1390282680568065664.json","@type":"Article","productIdentifier":[{"identifier":{"@type":"DOI","@value":"10.14912/jsmcwm.26.0_9"}},{"identifier":{"@type":"NAID","@value":"130005484740"}}],"dc:title":[{"@language":"ja","@value":"表現の差異が２Ｒの普及・啓発に与える影響―マイボトル利用促進の事例"},{"@language":"en","@value":"Effects of the expresstions to promote 2R behaviors: Case of personal drink bottles"}],"description":[{"type":"abstract","notation":[{"@language":"ja","@value":"本研究では、効果的な2R行動の普及促進のために、マイボトル利用を例として、イベントブースにおけるパネル展示等における表現の差異が啓発効果に与える影響を明らかにすることを目的とした。本研究では、行動経済学分野で主張されているフレーミング効果と保健・健康分野等でしばしば用いられるＴＴＭの考え方を踏まえて、実験的に検討した。  　その結果、マイボトルを使用していない人では、マイボトルの金銭的メリットを、使用しない場合のデメリットとして示した方が行動意図強化につながりやすく、また数字が大きくなるように表現した方が興味喚起や行動意図強化につながりやすいことがわかった。一方、使用している人では、マイボトルの環境的メリットを使用することのメリットとして示し、身近な数字にした方が興味喚起や行動意図強化につながりやすいことが明らかになった。"}],"abstractLicenseFlag":"disallow"}],"creator":[{"@id":"https://cir.nii.ac.jp/crid/1410282680568065664","@type":"Researcher","personIdentifier":[{"@type":"NRID","@value":"9000347198100"}],"foaf:name":[{"@language":"ja","@value":"遠藤 晃冬"},{"@language":"en","@value":"Endo Akito"}],"jpcoar:affiliationName":[{"@language":"en","@value":"Kyoto City"},{"@language":"ja","@value":"京都市"}]},{"@id":"https://cir.nii.ac.jp/crid/1410282680568065665","@type":"Researcher","personIdentifier":[{"@type":"NRID","@value":"9000347198101"}],"foaf:name":[{"@language":"ja","@value":"齋藤 友宣"},{"@language":"en","@value":"Saito Tomonobu"}],"jpcoar:affiliationName":[{"@language":"en","@value":"Conference of waste reduction promotion in Kyoto"},{"@language":"ja","@value":"京都市ごみ減量推進会議"}]},{"@id":"https://cir.nii.ac.jp/crid/1420282801204836352","@type":"Researcher","personIdentifier":[{"@type":"KAKEN_RESEARCHERS","@value":"10295636"},{"@type":"NRID","@value":"1000010295636"},{"@type":"NRID","@value":"9000347088012"},{"@type":"NRID","@value":"9000392009716"},{"@type":"NRID","@value":"9000008930077"},{"@type":"NRID","@value":"9000250172146"},{"@type":"NRID","@value":"9000000884051"},{"@type":"NRID","@value":"9000345252100"},{"@type":"NRID","@value":"9000403421747"},{"@type":"NRID","@value":"9000283835126"},{"@type":"NRID","@value":"9000258578136"},{"@type":"NRID","@value":"9000399241935"},{"@type":"NRID","@value":"9000402613996"},{"@type":"NRID","@value":"9000392009261"},{"@type":"NRID","@value":"9000258537602"},{"@type":"NRID","@value":"9000258537166"},{"@type":"NRID","@value":"9000258537809"},{"@type":"NRID","@value":"9000375896349"},{"@type":"NRID","@value":"9000254314063"},{"@type":"NRID","@value":"9000389442010"},{"@type":"NRID","@value":"9000254314101"},{"@type":"NRID","@value":"9000402614006"},{"@type":"NRID","@value":"9000258605576"},{"@type":"NRID","@value":"9000258577806"},{"@type":"NRID","@value":"9000010016047"},{"@type":"NRID","@value":"9000015816498"},{"@type":"NRID","@value":"9000254246064"},{"@type":"NRID","@value":"9000022144983"},{"@type":"NRID","@value":"9000283834729"},{"@type":"NRID","@value":"9000283829135"},{"@type":"NRID","@value":"9000009993962"},{"@type":"NRID","@value":"9000375895498"},{"@type":"NRID","@value":"9000254314104"},{"@type":"NRID","@value":"9000258423078"},{"@type":"NRID","@value":"9000399177626"},{"@type":"NRID","@value":"9000010254377"},{"@type":"NRID","@value":"9000258537825"},{"@type":"RESEARCHMAP","@value":"https://researchmap.jp/yamakawahaj"}],"foaf:name":[{"@language":"ja","@value":"山川 肇"},{"@language":"en","@value":"Yamakawa Hajime"}],"jpcoar:affiliationName":[{"@language":"en","@value":"Kyoto Prefectural University"},{"@language":"ja","@value":"京都府立大学"}]}],"publication":{"prism:publicationName":[{"@language":"en","@value":"Proceedings of the Annual Conference of Japan Society of Material Cycles and Waste Management"},{"@language":"ja","@value":"廃棄物資源循環学会研究発表会講演集"},{"@language":"en","@value":"Proceedings of the Annual Conference of Japan Society of Material Cycles and Waste Management"},{"@language":"ja","@value":"廃棄物資源循環学会研究発表会講演論文集"}],"dc:publisher":[{"@language":"en","@value":"Japan Society of Material Cycles and Waste Management"},{"@language":"ja","@value":"一般社団法人 廃棄物資源循環学会"}],"prism:publicationDate":"2015","prism:volume":"26","prism:number":"0","prism:startingPage":"9"},"availableAt":"2015","foaf:topic":[{"@id":"https://cir.nii.ac.jp/all?q=%EF%BC%92%EF%BC%B2","dc:title":"２Ｒ"},{"@id":"https://cir.nii.ac.jp/all?q=%E6%99%AE%E5%8F%8A%E3%83%BB%E5%95%93%E7%99%BA","dc:title":"普及・啓発"},{"@id":"https://cir.nii.ac.jp/all?q=%E3%83%95%E3%83%AC%E3%83%BC%E3%83%9F%E3%83%B3%E3%82%B0%E5%8A%B9%E6%9E%9C","dc:title":"フレーミング効果"},{"@id":"https://cir.nii.ac.jp/all?q=%EF%BC%B4%EF%BC%B4%EF%BC%AD%EF%BC%88%E3%83%88%E3%83%A9%E3%83%B3%E3%82%B9%E3%83%BB%E3%82%BB%E3%82%AA%E3%83%AC%E3%83%86%E3%82%A3%E3%82%AB%E3%83%AB%E3%83%BB%E3%83%A2%E3%83%87%E3%83%AB%EF%BC%89","dc:title":"ＴＴＭ（トランス・セオレティカル・モデル）"},{"@id":"https://cir.nii.ac.jp/all?q=%E3%83%9E%E3%82%A4%E3%83%9C%E3%83%88%E3%83%AB","dc:title":"マイボトル"},{"@id":"https://cir.nii.ac.jp/all?q=waste%20prevention","dc:title":"waste prevention"},{"@id":"https://cir.nii.ac.jp/all?q=promotion%20and%20PR","dc:title":"promotion and PR"},{"@id":"https://cir.nii.ac.jp/all?q=framing%20effects","dc:title":"framing effects"},{"@id":"https://cir.nii.ac.jp/all?q=TTM(Transtheoretical%20Model)","dc:title":"TTM(Transtheoretical Model)"},{"@id":"https://cir.nii.ac.jp/all?q=personal%20mug","dc:title":"personal mug"}],"dataSourceIdentifier":[{"@type":"JALC","@value":"oai:japanlinkcenter.org:2001948269"},{"@type":"CIA","@value":"130005484740"}]}