[Updated on Apr. 18] Integration of CiNii Articles into CiNii Research

Local Currency System in Local Management Context : An Analysis with Framework of Marketing Network Model


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Other Title
  • 地域運営における地域通貨 : マーケティング・ネットワークの枠組みによる考察


While Local Currency System (LCS) has been in second rising period since World Economic Crisis in 1930's, various types of LCS are not systematically classified though there have been many LCS studies. This has been caused by following two major reasons : using vaguely defined "Local" of which extent is context dependent ; and indefinite positioning of LCS in Local Management (LM) context. This article analyzes two types of LCS, Mutual-Aid Facilitation (MAF) oriented one and Local Economy Vitalization (LEV) oriented one, with framework of Marketing Network Model in LM and clarifies the following : 1) LCS is one of important variables in LM Matrix ; 2) LCS which pursues both purposes of MAF and LEV may function in middle and mountainous (rural) area though it may not function in urban area ; 3) Essential function of LCS for MAF is based on "Shadow Networkers (individuals who independently network)" activities, while LCS for LEV function to "disconnect target from universal exchange system of Legal Monetary System (LMF)"; 4) Although LCS has large impact on alternation of LMF impact remains indirect one, meantime LCS requires certain instruments for expediting involvement in initial stage ; 5) Although involvement of Local Governments (LGs) is required or admissible, it is desirable to be supportive one mainly due to dissimilar nature of LG's principle of conducts from initiating entities for LCS.


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