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A Study of the Relationship Between Cognitive Judgement and Affective Judgement Using Reaction Time


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  • 反応時間を用いた認知的判断と感情的判断との関係の研究
  • ハンノウ ジカン オ モチイタ ニンチテキ ハンダン ト カンジョウテキ ハン

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Since Tetens' day, there is a classical psychological model which divides behavior into three components or dimensions…cognitive component, affective component, and conative component. The purpose of this paper examines the relationship between cognitive judgement and affective judgement using reaction time. The study is firstly to prove the fact that there are statistically significant results between the degrees of likes and dislikes about things, and its reaction time occupied the judgement of its degrees of likes and dislikes. In the experiment, when we judge whether it is likes and dislikes about fruits, vehicles, and animals - an apple, an orange, an airplane, and a horse etc. - even these names are displayed to the subjects one by one on the cathode ray tube, there are statistically significant results between the reaction time of putting the key and the choice of one of the keys - function keys, one of which is respectively assigned to the numbers, one to five, corresponding to the five degrees of the SD scales - dislike very highly, dislike, neutral, like, and like very highly - on the keyboard of a microcomputer. Secondly, the ratio of its significant results is varied with the direction of the experimenter at the beginning of the experiment. The results show that by the experimenter's direction, "strike the key correctly at one's own pace" on the keyboard of a microcomputer, there is a statistically significant result at a significant level p<.05 for about 59 percent of subjects, 39 pupiles in the 5th grade at the elementary school. This ratio decreased about 14 percent under the direction of the experimenter, "strike the key fastly as possible as you can." Thirdly, the reaction time of judging likes and dislikes about the names of place and buildings is ascertained to be longer than that of judging known or unknown at from about 2.42 seconds (known) to 6.18 seconds (unknown). The variation of ratio and the difference of reaction time as mentioned above is supposed to be caused by changing the strategy. In order to explain these results, we consider not only the stair-step model : cognitive → affective → conative, but also the regulatory system as Norman (1981) stated. This study is concerned with an affective component, which is also one of the studies on Nonverbal Communication. This study will pioneer the new way in order to study an affective component using reaction time in Japan.


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