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When did “Shikohin” Come to be Associated with “Taste”? A Case Study Analyzing Texts about Hygiene and Advertisements in the Meiji Era

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  • 「嗜好品」が「趣味」と結びつくとき――明治期における衛生学および勧業、PR誌のテクスト実践を事例に――
  • 「 シコウヒン 」 ガ 「 シュミ 」 ト ムスビツク トキ : メイジキ ニ オケル エイセイガク オヨビ カンギョウ 、 PRシ ノ テクスト ジッセン オ ジレイ ニ

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Abstract

<p>This paper analyzes how the meaning associated with the word “shikohin” evolved and was extended in the Meiji era. “Shikohin” was originally introduced as a word for knowledge of German hygiene in a textbook translated by Goto Shinpei, who worked for the Board of Health. Soon after, in a fast-changing environment of consumption, “shikohin” was used in the public relations magazine ‘Shiko’, where it connoted not only a knowledge of hygiene but also knowledge relevant to taste.</p>

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