Author,Title,Journal,ISSN,Publisher,Date,Volume,Number,Page,URL,URL(DOI) 竹内 淑恵,Why wear-out occurs: a study of repetitive television advertising on viewers,Journal of Innovation Management,13492233,The Research Institute for Innovation Management of Hosei University,2010,7,0,1-27,https://cir.nii.ac.jp/crid/1390282763059944960,https://doi.org/10.24677/riim.7.0_1