Author,Title,Journal,ISSN,Publisher,Date,Volume,Number,Page,URL,URL(DOI) 岸 志津江,IMC概念を再考する―進化と課題,Quarterly Journal of Marketing,03897265,Japan Marketing Academy,2017-01-10,36,3,6-22,https://cir.nii.ac.jp/crid/1390283659866131968,https://doi.org/10.7222/marketing.2017.002