Study on Public Relations Activity and Volunteer Activities by Japanese NGOs for International Cooperation

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  • 国際協力NGOによる広報活動ならびにボランティア活動に関する一考察
  • コクサイ キョウリョク NGO ニ ヨル コウホウ カツドウ ナラビニ ボランティア カツドウ ニ カンスル イチ コウサツ

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Analyzing the websites of ninety-six (96) Japanese NGOs was a primary methodology, research questions of the study consists of 1) Whether Japanese NGOs for international cooperation portray their beneficiaries positively in their information-dissemination activities? 2) Do Japanese NGOs for international cooperation explain structural causes of issues they try to address and their linkages with Japan in communication with the public? 3) What kind of volunteer activities or opportunities do international cooperation NGOs in Japan offer to citizens to participate in? The study found that Japanese NGOs reviewed depicted their beneficiaries as dignified and empowered human beings. Further, 61% of NGOs working in project implementation and 100% of NGOs working for policy advocacy and working for both implementation and advocacy explained structural causes of issues which they address in their communications with the public. However, only 5% of the former and 38% of the latter explained the linkages between the issues they are working with and Japan. Lastly, 75% of NGOs asked for volunteers to support secretariat-related work, while 43% of NGOs mobilized volunteers for disaster response in Japan, and 26% of NGOs provided various kinds of volunteer activities or opportunities in which citizens can actively involve themselves with.

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