Author,Title,Journal,ISSN,Publisher,Date,Volume,Number,Page,URL,URL(DOI) 菅原 正博,The Building of Strategic Marketing Mix,岡山大学経済学会雑誌,0386-3069,岡山大学経済学会,1984-02-29,15,4,33-65,https://cir.nii.ac.jp/crid/1390290699524519680,https://doi.org/10.18926/oer/42139