The Internationalization Process of Japan's Retail Market

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  • Internationalization Process of Japan s Retail Market

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This paper aims primarily to shed light on foreign retailers' efforts to establish a presence in the Japanese market, identify the difficulties they have had in penetrating the market and, thereby, derive some hints about their strategies of breaking into overseas, in this case Japanese markets. The argument therefore first touches briefly on the structure of the Japanese retail and wholesale industry and the policies the Japanese government has adopted over the years toward both domestic and foreign retailers.

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