Overview of Subscription services and changes in buying behavior

DOI

Bibliographic Information

Other Title
  • サブスクリプションサービスの概要と購買行動の変化

Description

<p>Originally, subscription meant only regular delivery or recurring purchases. Recently, however, subscription services are changing consumer purchasing behavior. What is going on? In order to examine this, it is necessary to clarify what subscription services are. We first define subscription and identify the functional requirements of subscription. Then, we will examine it specifically through a comparative study of subscription evolution forms used in a commercial sense and conventional sharing services. Finally, after clarifying the relationship between subscription services and changes in purchasing behavior, the advantages/disadvantages of subscriptions for both businesses and users will be summarized.</p>

Journal

Keywords

Details 詳細情報について

  • CRID
    1390578437525835264
  • DOI
    10.18919/jkg.73.8_312
  • ISSN
    21898278
    09133801
  • Text Lang
    ja
  • Data Source
    • JaLC
  • Abstract License Flag
    Allowed

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