Market Deployment of Micro Cellulose Beads

Maeda Hirohumi

doi:10.2524/jtappij.77.445

Plastic products used in a wide variety of situations, from packaging containers to household products, are essential materials in our daily lives. However, ocean plastics problem has become a global issue. In addition to plastic debris that is not properly processed and flow into the ocean while maintaining its shape, miniscule pieces of plastic which called microplastics, are also a serious problem that affects the ecosystem.<br>Microplastics include those that are affected by waves and ultraviolet rays during the process of entering the ocean and become small plastic particles, as well as plastics originally found in abrasive compound, face washes, and cosmetics, which are smaller in size. Microplastics are difficult to be removed by wastewater treatment and are said to be discharged into the ocean with little or no recovery, remaining in nature for hundreds of years.<br>We have been manufacturing and selling biodegradable cellulose beads named “Viscopearl” since 1995, and in April 2022, we started its operation of a new plant for small-diameter cellulose beads, which are expected to be an alternative material to microplastic beads. In this paper, we introduce the features of cellulose beads as well as their future market development.

Market Deployment of Micro Cellulose Beads

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