Author,Title,Journal,ISSN,Publisher,Date,Volume,Number,Page,URL,URL(DOI) Shigeri Mitsuhiro and Shima Hideki,Development of the PB product design lineup that conveys the brand messages while reducing the costs and the risks,Annual Design Review of Japanese Society for the Science of Design,1341-8475,Japanese Society for the Science of Design,2023-07-31,28,1,1_64-1_69,https://cir.nii.ac.jp/crid/1390859758188021248,https://doi.org/10.11247/adrjssd.28.1_1_64