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Sequential effects in attractiveness judgment for objects and faces

  • KONDO Aki
    Research Center for Advanced Science and Technology, The University of Tokyo
  • NIIMI Ryosuke
    Graduate School of Humanities and Sociology, The University of Tokyo
  • TAKAHASHI Kohske
    Research Center for Advanced Science and Technology, The University of Tokyo
  • WATANABE Katsumi
    Research Center for Advanced Science and Technology, The University of Tokyo

Bibliographic Information

Other Title
  • 物体と顔の魅力度評定における系列効果
  • ブッタイ ト カオ ノ ミリョクド ヒョウテイ ニ オケル ケイレツ コウカ

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Abstract

A number of psychological experiments have shown that the response of current trial assimilates toward the response of the preceding trial in perceptual decision-making tasks (sequential effect; Holland & Lockhead, 1968). The sequential effect has been widely observed in evaluation of physical property of stimuli (e.g., loudness and brightness; Ward & Lockhead, 1970; Ward, 1982) as well as more naturalistic properties (e.g., price of furniture; Matthews & Stewart, 2009). However, it is unclear whether subjective decision (e.g., preference) is also susceptible to the sequential effect. Here, we examined whether the sequential effect would occur in attractiveness judgment for objects and faces. Forty-eight pictures of male and female faces or thirty-two objects were presented successively. Participants rated the attractiveness of each face or object on a 7-point scale. The results showed that the attractiveness rating of a given face or object assimilated toward the rating of the preceding trial. These findings suggest that attractiveness judgment is also biased toward the preceding judgment, and hence the sequential effect can be extended in the domain of subjective decision-making.

Journal

  • IEICE technical report

    IEICE technical report 111 (155), 63-68, 2011-07-16

    The Institute of Electronics, Information and Communication Engineers

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