Author,Title,Journal,ISSN,Publisher,Date,Volume,Number,Page,URL,URL(DOI)
BAUER R. A.,Consumer Behavior as Risk Taking,"Proceedings of the 43rd National Conference of the American Marketing Assocation, June 15, 16, 17, Chicago, Illinois, 1960",,American Marketing Association,1960,,,,https://cir.nii.ac.jp/crid/1572543025452826496,