著者名,論文名,雑誌名,ISSN,出版者名,出版日付,巻,号,ページ,URL,URL(DOI) THEODOSIOU Marios,Standardization versus Adaptation of International Marketing Strategy : an Integrative Assessment of the Empirical Research,International Business Review,,,2003,12,,141-171,https://cir.nii.ac.jp/crid/1573668925531542016,