著者名,論文名,雑誌名,ISSN,出版者名,出版日付,巻,号,ページ,URL,URL(DOI)
Kaoru Kusuma and Emmanuel Chéron and Florian Kohlbacher,The effects of brand‐cause fit and campaign duration on consumer perception of cause‐related marketing in Japan,Journal of Consumer Marketing,0736-3761,Emerald,2012-07-27,29,,357-368,https://cir.nii.ac.jp/crid/1872553967673242368,https://doi.org/10.1108/07363761211247479