Strategic brand management : building, measuring, and managing brand equity

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Bibliographic Information

Title
"Strategic brand management : building, measuring, and managing brand equity"
Statement of Responsibility
Kevin Lane Keller
Publisher
  • Pearson/Prentice Hall
  • 3rd ed
Publication Year
  • c2008
Book size
26 cm

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Notes

Includes bibliographical references and index

Details 詳細情報について

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