[Updated on July 12] Integration of CiNii Articles into CiNii Research from April 1, 2022

自動的-意識的処理が広告メッセージの処理に及ぼす影響-論理的訴求とイメージ的訴求の比較-

  • KITAMURA Hideya
    Toyo University, Department of Social Psychology, Faculty of Sociology, Professor

Bibliographic Information

Title
自動的-意識的処理が広告メッセージの処理に及ぼす影響-論理的訴求とイメージ的訴求の比較-
Author
北村 英哉

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Details

  • CRID
    1010000781811149570
  • Article Type
    journal article
  • Data Source
    • KAKEN
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