The Economic Value of Hegurajima for Bird Watching : an Application using Travel Cost Method
Hegurajima is located at 50km north of Noto peninsular in the middle of Japan. The island is famous for its unique feature as the best place for bird watching in Japan and receives more than 800 bird watchers in 1994. However, only few attempts have so far been made to estimate the economic value of bird watching. The author intends to evaluate the consumer surplus generated by the bird watchers. The consumer surplus of the bird watching is obtained using the travel cost method. The result shows that the consumer surplus of the bird watching at the island is about 14.43 million yen per year. This could be an useful indication for the cost allocation of environmental conservation and future management for visitors to the island.