The Effect of Personal and Virtual Word-of-Mouth on Technology Acceptance
書誌事項
- タイトル
- The Effect of Personal and Virtual Word-of-Mouth on Technology Acceptance
- 著者
- 川上智子、岸谷和広、Mark E.Parry
収録刊行物
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- 18th International Product Development Management Conference Proceedings
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18th International Product Development Management Conference Proceedings (On USB) 2011