Dynamism Inside the MO Box: The Credibility of Marketing Information as a Key Factor in Market Orientation
Bibliographic Information
- Title
- Dynamism Inside the MO Box: The Credibility of Marketing Information as a Key Factor in Market Orientation
- Author
- Yamashita, Y., W. Uehara, G. Fukutomi, M. Sasaki, and H. Fukuchi
Journal
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- Hitotsubashi Journal of Commerce and Management
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Hitotsubashi Journal of Commerce and Management 46 65-79, 2012
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Details 詳細情報について
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- CRID
- 1010000782226902529
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- Article Type
- journal article
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- Data Source
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- KAKEN