Content Analysis of Appeal in Japanese Television Advertisements

Open Access

Bibliographic Information

Title
Content Analysis of Appeal in Japanese Television Advertisements
Author
Xiaofan Zhang, Haruo Hibino, Shinichi Koyama

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Details 詳細情報について

  • CRID
    1010000782283798537
  • Article Type
    journal article
  • Data Source
    • KAKEN

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