Incorporating Theory and Models into Analysis of CRM Data : RF Analysis Based on Consumer Behavioral Theory

  • ABE Makoto
    The University of Tokyo, Graduate School of Economics, Professor

Bibliographic Information

Title
Incorporating Theory and Models into Analysis of CRM Data : RF Analysis Based on Consumer Behavioral Theory
Author
Makoto Abe

Journal

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Details

  • CRID
    1010282256787714694
  • Article Type
    journal article
  • Data Source
    • KAKEN

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