Organizational Redundancy for Enhancing Utilization of Customer Information in New Product Development : An Empirical Study of Japanese Consumer Goods Industry
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- KAWAKAMI Tomoko
- Kansai University
Bibliographic Information
- Title
- Organizational Redundancy for Enhancing Utilization of Customer Information in New Product Development : An Empirical Study of Japanese Consumer Goods Industry
- Author
- Tomoko Kawakami
Journal
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- AMA 2006 Winter Educators' Conference proceedings Vol.17
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AMA 2006 Winter Educators' Conference proceedings Vol.17 247-253, 2006
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Details
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- CRID
- 1010282256909133191
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- Article Type
- journal article
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- Data Source
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- KAKEN