Organizational Redundancy for Enhancing Utilization of Customer Information in New Product Development : An Empirical Study of Japanese Consumer Goods Industry
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- 川上 智子
- 関西大学
書誌事項
- タイトル
- Organizational Redundancy for Enhancing Utilization of Customer Information in New Product Development : An Empirical Study of Japanese Consumer Goods Industry
- 著者
- Tomoko Kawakami
収録刊行物
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- AMA 2006 Winter Educators' Conference proceedings Vol.17
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AMA 2006 Winter Educators' Conference proceedings Vol.17 247-253, 2006