the Research Issue to Understand the Effectiveness of Retailer's CRM : Toward the Strategic Implications for Efficient Consumer Response
書誌事項
- タイトル
- the Research Issue to Understand the Effectiveness of Retailer's CRM : Toward the Strategic Implications for Efficient Consumer Response
- 著者
- Hidaka Yuichiro, Kim Woonho, and Akiyama Shuichi
収録刊行物
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- the Proceedings of the 12th SARD workshop
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the Proceedings of the 12th SARD workshop 12 1-20, 2014