Luxury Brand Value Communication: Vocabulary and the Media
Open Access
Bibliographic Information
- Title
- Luxury Brand Value Communication: Vocabulary and the Media
- Author
- Sugimoto, Kana, and Shin'ya Nagasawa
Journal
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- Proceedings of 15th International Marketing Trends Conference (IMTC2016), Universita Ca'Foscari Venezia and ESCP-EAP Europe Paris,ISBN 978-2-9532811-2-5
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Proceedings of 15th International Marketing Trends Conference (IMTC2016), Universita Ca'Foscari Venezia and ESCP-EAP Europe Paris,ISBN 978-2-9532811-2-5 Research Ses. Luxury Goods 2016
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Details 詳細情報について
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- CRID
- 1010282257242067339
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- Article Type
- journal article
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- Data Source
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- KAKEN