Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?

Bibliographic Information

Title
Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?
Author
Bruce, M., Shimp. T.A., and Sakano, T.

Journal

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Details 詳細情報について

  • CRID
    1010282257427829507
  • Article Type
    journal article
  • Data Source
    • KAKEN

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