Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?
Bibliographic Information
- Title
- Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?
- Author
- Bruce, M., Shimp. T.A., and Sakano, T.
Journal
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- Journal of Advertising Research 46(1)
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Journal of Advertising Research 46(1) 113-123, 2006
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Details 詳細情報について
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- CRID
- 1010282257427829507
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- Article Type
- journal article
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- Data Source
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- KAKEN
