Bayesian State Space Modeling Approach for Measuring the Effectiveness of Marketing Activities and Baseline Sales from POS Data.

Bibliographic Information

Title
Bayesian State Space Modeling Approach for Measuring the Effectiveness of Marketing Activities and Baseline Sales from POS Data.
Author
Ando, T.

Journal

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Details 詳細情報について

  • CRID
    1010282257433130887
  • Article Type
    journal article
  • Data Source
    • KAKEN

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