Bayesian State Space Modeling Approach for Measuring the Effectiveness of Marketing Activities and Baseline Sales from POS Data.
Bibliographic Information
- Title
- Bayesian State Space Modeling Approach for Measuring the Effectiveness of Marketing Activities and Baseline Sales from POS Data.
- Author
- Ando, T.
Journal
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- Proceeding of IEEE International Conference on Data Mining
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Proceeding of IEEE International Conference on Data Mining 21-32, 2006
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Details 詳細情報について
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- CRID
- 1010282257433130887
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- Article Type
- journal article
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- Data Source
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- KAKEN