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Cross-selling across Stores or within a Store? Impacts of Cross-buying Behavior in Online Shopping Malls
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- ウィラワン ドニ・ダハナ
- 大阪大学
Bibliographic Information
- Title
- Cross-selling across Stores or within a Store? Impacts of Cross-buying Behavior in Online Shopping Malls
- Author
- Wirawan Dony Dahana, Makoto Morisada, Yuhikiro Miwa
Journal
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- Journal of Marketing Channels
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Journal of Marketing Channels 26 00-00, 2019
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Details 詳細情報について
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- CRID
- 1010848250496096648
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- Article Type
- journal article
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- Data Source
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- KAKEN
