購買活動における「商品情報」の収集手段選択モデルの開発

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  • Development of media choice model for collecting information of goods
  • コウバイ カツドウ ニオケル ショウヒン ジョウホウ ノ シュウシュウ シュダン センタク モデル ノ カイハツ

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The purpose of this paper is to develop a media choice model for collecting information of goods. Before we buy some goods, we need information of goods in advance. In the Internet era, it is natural that we should buy goods at the particular real shop after collecting informations on the web site of makers. In some cases, we buy same goods at the Internet shop after checking information of goods at the real shop. The process of shopping can be divided into the two steps in this way. This paper focuses on the first step of this procedure.

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