Understanding the Merits and Demerits of High and Low Context Oriented Communication Cultures in Intercultural Business Conflict : the case of Fukushima and Japanese communication schema

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This paper shall highlight the merits and demerits of both high and low context oriented communication cultures - particularly in cross-cultural business contexts. Intercultural Communication (IC) theories such as high . low context, universalism . particularism and monochromic . polychromic time are meant to serve as guideposts for the international sojourner to communicate effectively in the host country. We shall also briefly discuss the idea that the English language serves as a low context facilitator in critical business incidents and use the Fukushima nuclear power plant disaster as a case in point of how both high and low context cultures use their cultural schema to make crucial decisions. Finally, the importance of IC theories as a starting point to better cross-cultural understanding is stressed. Keywords: intercultural communication, high low context, Asia, western, business, Fukushima

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