Understanding the Merits and Demerits of High and Low Context Oriented Communication Cultures in Intercultural Business Conflict : the case of Fukushima and Japanese communication schema
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論文(Article)
This paper shall highlight the merits and demerits of both high and low context oriented communication cultures - particularly in cross-cultural business contexts. Intercultural Communication (IC) theories such as high . low context, universalism . particularism and monochromic . polychromic time are meant to serve as guideposts for the international sojourner to communicate effectively in the host country. We shall also briefly discuss the idea that the English language serves as a low context facilitator in critical business incidents and use the Fukushima nuclear power plant disaster as a case in point of how both high and low context cultures use their cultural schema to make crucial decisions. Finally, the importance of IC theories as a starting point to better cross-cultural understanding is stressed. Keywords: intercultural communication, high low context, Asia, western, business, Fukushima
収録刊行物
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- 山形大学紀要. 人文科学 = Bulletin of Yamagata University. Humanities
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山形大学紀要. 人文科学 = Bulletin of Yamagata University. Humanities 17 (3), 37-47, 2012-02-15
山形大学
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詳細情報 詳細情報について
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- CRID
- 1050001202581603328
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- NII論文ID
- 110008902009
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- NII書誌ID
- AN00243043
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- ISSN
- 05134641
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- NDL書誌ID
- 023581887
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- 本文言語コード
- en
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- 資料種別
- departmental bulletin paper
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- データソース種別
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- IRDB
- NDLサーチ
- CiNii Articles