Consciousness of Women Living in the Tokyo Metropolitan Area on Clothes and Make-up : The Contrast between Female University Students and Elderly Women

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  • 首都圏女子の衣服・化粧に対する意識 : 大学生と高齢者の比較
  • シュトケン ジョシ ノ イフク ケショウ ニ タイスル イシキ ダイガクセイ ト コウレイシャ ノ ヒカク

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For promoting a universal design in clothes and related products, it is important to know the consciousness that women of a wide range of age have on clothes. With this in mind the researchers made a questionnaire concerning women's clothes, make-up and hair style and grouped by age to compare the answers. The respondents were 228 women aged 18-93 living in the Tokyo metropolitan area. The main questions in the questionnaire were about the women's consciousness on clothes or clothing, make-up and hair style, physical features/build, and the purchasing of clothes. As for the answers to 45 items, concerning clothes, make-up, purchasing and physical features/build, respondents selected their answers from a choice of five, and a factor analysis was done. For the answers to 19 items on the motivation to purchase clothes and cosmetics cross-tabulation analysis was made by three different age-groups; university student group (aged 18-22), middle-aged group (30s through 50s), and the elderly (more than 65 years). The results are as follows. 1 When purchasing clothes: 43% of the students regarded the product's design as important while 40% regarded the attractiveness of the item as important. Amongst the elderly 41% regarded the comfortableness to wear as important while 24% regarded the attractiveness of the item as important. 2 Concerning the source of information about fashion: 55% of the students got it from magazines, while 45% of the elderly got it mainly from TV. 3 On make-up: 38% of the students and 25% of the elderly answered that they always make up while 7% of the students and 26% of the elderly answered that they do not always make up or never do. The elderly answered that they make up because they believe it is good manners or that they should keep themselves neat. 4 Factor analysis was done to clarify the consciousness structure on clothes and make-up. Factors concerning 'attention to fashion & effect of change on appearance', 'physical features/build', 'make-up' and 'hair style' were elicited.





    GAKUEN 777 145-151, 2005-07-01

    東京 : 光葉会

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