End of "mass." The evolution of communication practices

IR Web Site

Bibliographic Information

Other Title
  • 「マス」の希薄化から始まった、新たなコミュニケーションの模索
  • マス ノ キハクカ カラ ハジマッタ アラタ ナ コミュニケーション ノ モサク

Search this article

Description

The entirety of the "mass" media business field is facing extremely unfavorable and unstable conditions.These turbulent times can be attributed not only to the series of global recessions from which allbusiness are suffering; but largely to the ineffectiveness and outdated "mass" communication advertisingmethods.A more detailed study and background of the current situations will be pointed out here. Starting with focuson the review of the "wise consumers" which changed public consciousness and behaviors, the inevitabilityof communication with "word of mouth" which moves to the mainstream also be discussed.Subsequently, the discussion will validate the evidence of effectiveness of the newest approach -"Communication Design" - which is being put into practice by the leading creators in advertisementworld.To establish the highest level of communication with the wise consumers, the concepts of this newera will be put in perspective. It will be lead by freely and at the same time carefully designed newcommunication concepts, such as one which might change all the post offices across the country into anew form of "media."

Articles

Journal

Keywords

Details 詳細情報について

Report a problem

Back to top