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Bibliographic Information
- Other Title
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- 「マス」の希薄化から始まった、新たなコミュニケーションの模索
- マス ノ キハクカ カラ ハジマッタ アラタ ナ コミュニケーション ノ モサク
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Description
The entirety of the "mass" media business field is facing extremely unfavorable and unstable conditions.These turbulent times can be attributed not only to the series of global recessions from which allbusiness are suffering; but largely to the ineffectiveness and outdated "mass" communication advertisingmethods.A more detailed study and background of the current situations will be pointed out here. Starting with focuson the review of the "wise consumers" which changed public consciousness and behaviors, the inevitabilityof communication with "word of mouth" which moves to the mainstream also be discussed.Subsequently, the discussion will validate the evidence of effectiveness of the newest approach -"Communication Design" - which is being put into practice by the leading creators in advertisementworld.To establish the highest level of communication with the wise consumers, the concepts of this newera will be put in perspective. It will be lead by freely and at the same time carefully designed newcommunication concepts, such as one which might change all the post offices across the country into anew form of "media."
Articles
Journal
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- Journal of Informatics for Arts, Shobi University
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Journal of Informatics for Arts, Shobi University 17 1-26, 2010-03-01
尚美学園大学芸術情報学部、大学院芸術情報研究科
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Details 詳細情報について
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- CRID
- 1050001202935275648
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- NII Article ID
- 110008451489
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- NII Book ID
- AA12312312
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- NDL BIB ID
- 10932287
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- ISSN
- 18825370
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- Text Lang
- ja
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- Article Type
- departmental bulletin paper
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- Data Source
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- IRDB
- NDL Search
- CiNii Articles