女子大生の「着まわし」における実態調査

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  • ジョシダイセイ ノ 「 キ マワシ 」 ニ オケル ジッタイ チョウサ

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In this paper, we examine "mixing and matching of garments" (MAMOG) from the point view of the relationship between Eco and Clothes environment by means of a questionnaire survey of female university students (20.62 years average age, n=107). MAMOG was identified as to leadingto "Eco" from environmental and economic perspectives using abasic statistical analysis method. Furthermore, two component factors were investigated -B22. Total merit and B23. Eco characteristic of reduction of disposal and purchase of clothing merit from MAMOG by means of multiple regression analysis. B 22 was composed of eleven factors(R=0.73), and B23 was the main component factor. Next were component factors C4. Confidence in my ability to dress well and management of E2. seasonal change of clothing. B23, in turn, was found to be composed of seven factors (R=0.86) which lead to the economic "Eco" way of thinking which then drives purchase of merchandise for use in the long term, along with common factor C4 of B22, and other component factors. In order to create high merit and contribute to creation of "Eco" by means of MAMOG it is necessary that consumers have strong C4. Confidence in my ability to dress well and management of E2. clothing life of seasonal change of clothing and related factors. In order to realize these factors, support to gain fundamental information about and knowledge of MAMOG is essential.

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