「サイゼリヤ」の中国戦略の現状と課題

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タイトル別名
  • Saizeriya's Strategies and Problems in Chinese Food Service Market
  • 「 サイゼリヤ 」 ノ チュウゴク センリャク ノ ゲンジョウ ト カダイ

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説明

This paper examines the strategy of development in Chinese food service market focusing on Saizeriya's case, one of the leading Japanese food service chain. In spite of expanding share of Japanese food service industry in Chinese market, media says that some companies are facing difficulties. Saizeriya's case could be described as a success when defining it as consequent increase of numbers of restraint after entering Chinese market. In this case study, factors of Saizeriya's success were analyzed focusing on it's strategy on1) procurement of food materials and2) labor management. This paper described how Saizeriya developed their business in Chinese food industry with using these strategies.

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