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その企業らしさの経営とは: 企業DNA(遺伝子)

IR

Bibliographic Information

Other Title
  • ソノ キギョウ ラシサ ノ ケイエイ トワ キギョウ DNA イデンシ
  • A Study of Corporate Genetic Inheritance

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Abstract

type:text

What will be demonstrated in this article is corporate genetic inheritance as it affects the identity of the outstanding, visionary corporation. The hypothesis of this article consists of two points. The first point is that we need to determine corporate management behavior that has not changed over time--behavior that has become valid throughout the borderless business world. The second point is that corporate competitive advantages should be based on the corporate brand, not on the product brand. Based on studies of corporate achievement, I have concluded that there are three types of corporate genetic inheritance (Vision DNA, Skill DNA, Style DNA) evidenced by high-performance companies throughout their history--from their foundation right up to the constitution of their management today. In this article, I give some examples to illustrate how the three types of corporate DNA have been inherited through "Ba no Kinou [function of the (work) environment]," including the mind network, "open-door" environments and occasions of mutual enlightenment that materialize. I also point out how the promotion of motivation depends on the new technologies of collaboration shared with stakeholders, particularly employees.

Journal

Details

  • CRID
    1050001338026921088
  • NII Article ID
    120006419954
    110006884887
  • NII Book ID
    AN10363700
  • ISSN
    09173072
  • NDL BIB ID
    9388252
  • Web Site
    http://id.nii.ac.jp/1351/00003561/
  • Text Lang
    ja
  • Article Type
    departmental bulletin paper
  • Data Source
    • IRDB
    • NDL
    • CiNii Articles

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