Rhetorical techniques of the allegorical image in TV quiz shows

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  • クイズ番組における寓意的な映像の修辞技法
  • クイズ バングミ ニ オケル グウイテキナ エイゾウ ノ シュウジ ギホウ

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In analyzing a trend of quiz programs of television today, it is possible to categorize it into two types: a knowledge-oriented, a type of show asking one's knowledge, and a puzzle-oriented programs, a type similar to playing riddles. In the puzzle-like program, in Japan there seems to be puzzles that replace the word notation by using characters and images. This paper examines the puzzles how they are created and asked in the various quiz show programs based on case studies. In this context, we find the word to be expected as answer of a certain Japanese word is, first of all, articulated per phoneme-orthographic separation. The separation, as a result, will be combined with some phonemes having an obvious meaning from each phonemes-orthographic unit. And finally, each combination is transformed into images and characters and put in order. The rhetoric technique used by these phonemic transformations indicates the tendency similar to a poetic rhetoric as often seen in the semiology of cinema.

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