The Present Situation of Private Accommodations in Kawaba Village, Gumma Prefecture

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  • 群馬県川場村における民間宿泊業の現状と課題
  • グンマケン カワバムラ ニ オケル ミンカン シュクハクギョウ ノ ゲンジョウ ト カダイ

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Abstract

Kawaba Village, situated in Gumma Prefecture, Japan, adopted the motto "Agriculture plus Sightseeing" as its central policy for regional development from 1975. As a result of, the actual fruit of all the efforts, the designation of sparsely populated area activated in 1971, was lifted in 2000. In this paper a strong focus is put on the private accommodation business, especially Minshuku or family-run small-scale accommodation facilities paying special attention to the deveropment of a relationship between guests and hosts or hostesses. It can be considerd one of the basic elements of the "Agriculture plus Sightseeing" scheme, so here we conducted an investigation and attempted the analysis of their present situation. As a result three mainly points could be observed. 1)In general, once guests enjoys their stay in Minshuku they tend to come again or more than three times. 2)Each Minshuku succeeds in running the business by targeting particular types of guests and making it unique compared with other ones. 3)Quite a few Minshuku have their successors. On the other hand, the following facts could be pointed out as some of the problems of the project. 1)They depend too much on skiers or sky-related guests in winter as their main target customers, in other words they have to think about drawing customers in other seasons. 2)They contribute too little to the local economy. 3)The relationship with other organizations and institutions are not close enough. 4)The linking with other exchange programs are also rather weak.

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