BYD自動車のファジィVRIO分析

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  • BYD ジドウシャ ノ ファジィ VRIO ブンセキ

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It is generally understood that the Chinese market is now an integral part of the world market and international automobile companies are making efforts to gain access to it. To expand their market share in China, companies implement various strategies, making competition fiercer. As Chinese automobile companies are not well-known world-wide, BYD is suitable for analysis as a representative Chinese automobile company. Firstly, the history and outline of the company are summarized, then the strengths and weaknesses of the corporate environment are described using the fuzzy VRIO (Value, Rarity, Inimitability and Organization) analysis method. Applying fuzzy theory in the analysis of the management environment, for instance, VRIO analysis can enable the formulation of more effective strategies. This application of fuzzy theory to management methods is intended to contribute to the future development of the Chinese automobile industry. This paper clarifies the significance of the competitive advantages of BYD Auto using fuzzy VRIO analysis.

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