Willingness to pay for the local professional sports team and discount rates in consideration of time inconsistency using CVM approach

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  • CVM による時間非整合性を考慮した地域のプロスポーツチームに対する支払意思額と割引率の推定
  • CVM ニ ヨル ジカン ヒセイゴウセイ オ コウリョ シタ チイキ ノ プロスポーツチーム ニ タイスル シハライ イシガク ト ワリビキリツ ノ スイテイ

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In this paper, we estimate the amount of willingness to pay for the local professional sports team by using CVM and clarify whether the more the team is closely rooted to the local community, the more the amount of willingness to pay increases. We verify whether to cause the difference in the amount of willingness to pay under the three types of term of payments such as "in a few days," "one year later," and "five years later." In addition, we measure the discount rates when the term of payment was extended from "in a few days" to "one year later" and "five years later" respectively and examine whether the discount rates decreases with lapse of time as well as Thaler(1981). As a result, it was shown that the amount of willingness to pay for the local professional sports team closely tied to the local community obviously grew than the local professional sports team that is not. Moreover, it was clarified that the amount of willingness to pay decreases as the term of payment is extended. Finally, it was proven that the discount rates at the term of payment of "one year later" is 0.1398 and those of "five years later" is 0.0056, that is, the discount rates decreases with lapse of time as well as the result of Thaler (1981).

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