Problems of Direct Selling Agricultural Products in E-commerce : Significance of Collaboration with Local Farmers

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  • 農産物の産直ネット販売をめぐる論点と課題 : 農家連携による産直ネット販売の意義

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Recently, e-commerce, which is directly managed by producers, has become popular among farmers, as they can take advantage of, so-called, “two-way communication system.” However, when selling their products on the internet, some farmers are often confronted with the problems of selection of agricultural products and their dealings. In this study, we deal with the importance of e-commerce of agricultural products under the ground of thorough understanding of the present situation, comparing it with other business models on the internet. Additionally, we review some previous researches to identify the significance and some issues for each participant in local producer networks engaged in e-commerce.

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