観光消費・メディア空間としての空港旅客ターミナルのサービス水準向上戦略 : 新千歳空港国際線旅客ターミナル整備への提言

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  • Strategy for Improvement of the Level of Service at an Airport Passenger Terminal as Tourism Consumption and Media Space : Recommendations for Construction of the International Flight Passenger Terminal at the New Chitose Airport
  • カンコウ ショウヒ メディア クウカン ト シテ ノ クウコウ リョカク ターミナル ノ サービス スイジュン コウジョウ センリャク シン チトセ クウコウ コクサイセン リョカク ターミナル セイビ エ ノ テイゲン

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It is vital for the New Chitose Airport to function not only as a node in itineraries of Hokkaido tourism from other countries but also as a last destination and medium of such tourism. This study was aimed at proposing strategy for raising the level of service (LOS) and enhancing the Hokkaido brand at the Airport's international flight passenger terminal, which is scheduled for construction in fiscal 2009. The study was based on interviews with 46 persons (mainly persons involved in inbound Hokkaido tourism, tour guides, and foreign residents of Sapporo). In light of the interview findings, it recommends improvement of arrangements for tourism consumption (i.e., sales of goods, food & beverage service, information provision, entertainment, and relaxation services) with a view to enhancing the Hokkaido brand, around key words such as "convenience", "comfort", "surprise", "enjoyment", and "impression".

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