ワタミの理念と実態

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書誌事項

タイトル別名
  • Principles of WATAMI and the actual situation at WATAMI
  • ワタミ ノ リネン ト ジッタイ

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説明

"One century later, does everyone think that you have done a good job?" This is a piece of message to all the employees from the president of WATAMI, Miki Watanabe. The company raises a slogan "Let's become a company which will receive the most 'Thank you' from people on the earth! " In order to clarify the actual condition of using the idea of this altruism by selfish corporate management, I used the meme theory described with "The Selfish Gene (Dawkins, 1976)". When the meme based on the theory of evolution was caught with one view, it reasoned whether it could explain to transfer of corporate culture and an idea, and present condition of WATAMI which grew from venture. By this research, the corporate philosophy and the organization in the dining-out field of WATAMI which serves as a main department were clarified first, and the gap of how for the corporate philosophy to be transmitted and active conduct of business was considered.

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研究ノート

収録刊行物

  • 国際経営・文化研究

    国際経営・文化研究 12 (2), 129-139, 2008-03-01

    三芳町 (埼玉県) : 国際コミュニケーション学会

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