海外市場参入研究アプローチの概観 : 旧ソ連・東欧諸国市場参入分析に向けた分析視点の設定

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  • カイガイ シジョウ サンニュウ ケンキュウ アプローチ ノ ガイカン キュウ ソレン トウオウ ショコク シジョウ サンニュウ ブンセキ ニ ムケタ ブンセキ シテン ノ セッテイ
  • A Review of the Foreign Market Entry Research Approach

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Description

Foreign market entry analyses are important research fields not only in international management, but also in international marketing. There are two categories of foreign market entry analyses. One is used to explain entry modes. It includes (1) a 'modes of foreign market entry' model (MFME model) and (2) a 'process of internationalization' model (POI model). The other is used to explain the relationship between entry modes and marketing activities. This is the foreign market entry model created by Professor S. Takeda. In this paper I will examine each model and indicate my framework for analyzing foreign market entry. My conclusion is that an analysis from both the view point of the marketing dimension and the non-marketing dimension will be needed to analyze foreign market entry.

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  • 現代社会文化研究

    現代社会文化研究 21 249-265, 2001-08

    新潟大学大学院現代社会文化研究科

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