現代日本の選挙キャンペーン広告史 : 草創期

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タイトル別名
  • ゲンダイ ニホン ノ センキョ キャンペーン コウコクシ ソウソウキ
  • A History of modern Japanese political Campaign's advertising

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説明

An Election campaign devotedly reflects various aspects of the present society. Over the past forty years, the rapid development of communication technology, the rise of the TV has all affected Japanese political campaigns. The U.S. political campaign style has a great impact on Japanese political campaign. In the last half of the 1960's, Japanese political campaign advertising is changing both qualitatively and quantitatively. The purpose of this article is to focus on the change of political campaign advertising, the powerful media campaigns of the last half of the 1960's Japanese politics.

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