書誌事項
- タイトル別名
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- ニホン ノ カシ ショウヒ ドウコウ ノ ブンセキ : オオテ セイカ ガイシャ Aシャ ノ データ ニ モトズク ブンセキ ・ ヘイセイ 24ネンド キソ ゼミ デ ノ セイカ ニ カンレン シテ
- Consumer Confidence of Confectionary Market in Japan ― Multivariate Analysis of Market Data ―
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Our goal of this study is to analyze the confectionary market trend during October-November 2011 by adapting the multivariate analysis, and deliver some proposals in order to improve the market strategy. We show that gum, candy, chocolate, rice-cracker etc., which are very familiar to our daily life, are inclined to be consumed more frequently than caramel, nutrition supplement. Ice-cream is special in the sense it is relatively often consumed even in autumn/winter season. Throughout the course of the principal component analysis, we found the character of the items are determined by several factors, for example, where/under which situation/with whom to be consumed and where to be bought. According to the results, it can be expected that the market of soft-candy, caramel could be expand by encouraging the consumer to have more in public scene (ex. office). The super-market and the convenience store are highly effective as the sales channel, if consumer drops in there more often to buy their afternoon snack at home, not the refreshment at working place.
長崎大学経済学部研究年報, 30, pp.15-28; 2014
収録刊行物
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- 長崎大学経済学部研究年報
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長崎大学経済学部研究年報 30 15-28, 2014-06-30
長崎大学経済学部
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詳細情報 詳細情報について
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- CRID
- 1050005822298635008
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- NII論文ID
- 110009917299
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- NII書誌ID
- AN10030515
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- ISSN
- 09108602
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- HANDLE
- 10069/34537
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- NDL書誌ID
- 025646253
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- 本文言語コード
- ja
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- 資料種別
- departmental bulletin paper
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- データソース種別
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- IRDB
- NDL
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