経営資源の意味の変化がもたらすビジネスモデルのイノベーション : NetflixのオンラインDVDレンタル事業からコンテンツ制作・配信事業への展開

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  • ケイエイ シゲン ノ イミ ノ ヘンカ ガ モタラス ビジネスモデル ノ イノベーション : Netflix ノ オンライン DVD レンタル ジギョウ カラ コンテンツ セイサク ・ ハイシン ジギョウ エ ノ テンカイ
  • Business Model Innovation and Sense Making of Managerial Resources : A Case Study of Strategic Development of Netflix

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This article examines the process in which the firms shift their domains with the change of the interpretation of their managerial resources. Most studies on business model innovations have presumed the meanings of their resources are given. However, Penrose originally explains that resource is a bundle of possible services (Penrose, 1959), which defines resource is equivocal. Therefore, it is necessary to explore how the management define the meanings of resources and how the management create the new business model by utilizing the new combination of resources. By analyzing the business model development of Netflix, Inc. from the viewpoints of retrospective interpreting and sense making, organizational learning, and utilizing the new combination of resources, I will show some hypotheses on the sense making process of managerial resources.

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